Ansira
Digital channels got us through the height of the pandemic, often over-performing in a world where online experiences replaced face-to-face communication. And digital channels will see us through the end of these challenging times, as businesses and consumers get back to normal — albeit a new kind of normal. Interested in learning more? We’ve partnered […]
Today’s marketing is a world away from the ads of yesterday. It’s more personal, more socially conscious and more about conversation than conversion. Tasha Reasor knows all about this sea change. As VP of Demand Generation & Customer Marketing at Iterable, she manages the company’s holistic marketing capabilities, driving brand awareness and loyalty. She’s the […]
Editor’s note: Ansira SVP, CX & Loyalty Mike Weaver recently joined experts at Forrester and Oracle for a webinar discussing loyalty and customer experience trends and strategies, which served as the foundation for this blog. – According to “Forrester Predictions 2021: Digitally Advanced Firms Will Have a Sustained Advantage Over Their Competitors,” we know that […]
EiQ is around the corner, and our sponsors are just as excited as we are. Today we’re talking about the big event with Bailey Busch, Senior Client Success Manager at Cordial, a cross-channel messaging and data platform for customer-obsessed brands. Early in his career, Busch fell in love with email because it’s like, “shipping a […]
Celebrating four years of digital innovation, no one imagined EiQ would be what it is today — a meeting of the industry’s best minds and a breeding ground for email, CX, and loyalty innovation. One leader who contributes to this cutting-edge spirit is Emarsys, an omnichannel marketing automation and customer engagement platform built to drive […]
We all know that 2020 was a year like no other. So this year, we created a card for our clients and partners that fit the times. We’ve all reinvented how we work and do business this year, and it wasn’t always easy. So we decided the best gift we could give our partners would […]
Experience is everything, and as marketers, we want to create memorable experiences for our clients and their customers across all touch points. So, when life shifted overnight to an unrecognizable state due to the pandemic, we also had to make the shift — as consumers and as business professionals. Although these changes were unexpected and, […]
This blog was written as a guest contribution by Ansira, originally published on Iterable – the growth marketing platform for cross-channel customer engagement. Download Iterable’s Personalization Playbook on Workflow Building for more on this topic. We saw quite a few firsts during the 2019 holiday season: The first-ever trillion-dollar holiday season, with total retail spending up […]
You’ve got challenges. But you knew that already, didn’t you? You’re aware of your customer complaints, churn rates, market share, and what’s negatively impacting your NPS score. You know exactly when a competitor introduces some new “surprise and delight” element in their CX and how it immediately turns into the new basic customer expectation. Your […]
As marketers, we talk a lot about making meaningful connections with customers. Two words that get thrown around in those conversations are “personal” and “personalized,” and they’re both important concepts to understand for the development of exceptional customer experiences – read on to learn more about the differences and proper context for use. How to […]