Ansira
In the quest to evolve customers into loyalists, brands are challenged to create engaging digital experiences at every touchpoint. Digital form must meet real-world function, with the goal of making every consumer interaction clear, concise, and contextually relevant. But some consumers — those with disabilities — require special considerations, as outlined in regulations such as […]
Editor’s note: In mid-June, we brought together some of our technology clients — Cisco, Sage, Citrix, and Red Hat — to discuss challenges and opportunities associated with market development fund (MDF) programs. We had lively debates and discussions, heard outside perspectives from Forrester and CDW, and shared program best practices. This is the third article […]
Choosing the right marketing technology (martech) solution is one of the most important decisions a marketer has to make — and also the most nerve-racking. In recent years, the industry has exploded, with vendors encroaching on each other’s turf, jumping on the latest buzzwords and trends, and even creating new categories. You know you need […]
Editor’s note: In mid-June, we brought together some of our technology clients — Cisco, Sage, Citrix, and Red Hat — to discuss challenges and opportunities associated with market development fund (MDF) programs. We had lively debates and discussions, heard outside perspectives from Forrester and CDW, and shared program best practices. This is the second article […]
Growing email analytics and big data capabilities are a priority for 42 percent of brands, according to research conducted by Litmus Analytics. Data is the most powerful tool you can use to extend customer profiles, deepen audience segmentation, and, ultimately, personalize experiences. But the sheer volume of information makes it difficult to know where to […]
Many national brands with indirect sales channels such as franchisees, dealers, or resellers have allowed their channel marketing programs to run on autopilot. In truth, those programs — whether co-op, market development fund (MDF), or compliance — have the power to do much more. They just need some restyling. You and your partners can maximize […]
These days, marketing to a single general population fails to speak to the ever-growing segment of multicultural consumers. Marketers worry that building a standalone multicultural or Hispanic program is too niche or will be underfunded. But they — and the brand — can’t afford to overlook these groups. Ethnic populations are increasing in numbers and consumer influence. […]
The new year is a good time for brands to review their business goals and evaluate the effectiveness of their existing marketing efforts across downward distribution channels. For a brand to see the benefits of a brand-to-local strategy, channel partners need to leverage every digital opportunity to increase visibility, engagement, and sales in the year […]
The car-buying journey is a roller coaster of emotions for most consumers, whether the decision is made for happy reasons (I got a promotion!) or sad ones (I totaled my last car). Two high points bookend the experience: a rush of excitement when the hunt begins for the one and finally holding the keys. Before they step […]
Your front-line sales team needs more than talent and charisma to persuade customers. They need to be armed with the right tools to streamline processes, deliver on promises, and communicate effectively. In other words, brands need to invest in the right technology and content — and continually optimize those solutions — to help their salespeople […]