Ansira
Regardless of the product or service a brand provides or the industry vertical(s) it serves, competing for and retaining brand loyalty from customers in a world with seemingly endless alternatives and a sometimes less than stellar economy has never been more challenging. While overcoming that obstacle may feel daunting at first, creating lasting brand loyalty […]
Loyalty programs remain one of the core ways for brands and companies to grow connections with their customers or partners, build brand loyalty, and encourage repeat business. According to Accenture, 90% of companies currently have some type of loyalty program in place, with more than 3.3 billion loyalty memberships in the U.S. alone. But […]
Digital channels got us through the height of the pandemic, often over-performing in a world where online experiences replaced face-to-face communication. And digital channels will see us through the end of these challenging times, as businesses and consumers get back to normal — albeit a new kind of normal. Interested in learning more? We’ve partnered […]
Editor’s note: Ansira SVP, CX & Loyalty Mike Weaver recently joined experts at Forrester and Oracle for a webinar discussing loyalty and customer experience trends and strategies, which served as the foundation for this blog. – According to “Forrester Predictions 2021: Digitally Advanced Firms Will Have a Sustained Advantage Over Their Competitors,” we know that […]
Celebrating four years of digital innovation, no one imagined EiQ would be what it is today — a meeting of the industry’s best minds and a breeding ground for email, CX, and loyalty innovation. One leader who contributes to this cutting-edge spirit is Emarsys, an omnichannel marketing automation and customer engagement platform built to drive […]
As marketers, we talk a lot about making meaningful connections with customers. Two words that get thrown around in those conversations are “personal” and “personalized,” and they’re both important concepts to understand for the development of exceptional customer experiences – read on to learn more about the differences and proper context for use. How to […]
Editor’s note: A previous post, 6 Metrics for Measuring Loyalty Program Success is a great companion read to this piece as it showcases the evolution in thinking specific to Loyalty program design and implementation. Read below to get a sense of what is critical today, and then take a look back to see how far […]
Editor’s note: This post was originally published in November, 2018, and has been updated for comprehensiveness and relevancy pertaining to the importance of customer experience in today’s loyalty program landscape. – On average, a consumer belongs to 14.8 loyalty programs but is active in only about six or seven, according to The Loyalty Report 2019. Although gaining and retaining […]
Loyalty programs are proven marketing tactics for encouraging repeat purchases and fostering brand affinity. However, these programs are not without their challenges. Members don’t engage, or they opt out after only a few months. Why? Because the loyalty program doesn’t meet consumers’ heightened expectations for relevant, personalized brand experiences. When loyalty programs work, the payoff […]
Editor’s note: A more recent post, 4 Ways to Measure the Value of Your Loyalty Program, is a great companion to read with this piece as it showcases how thinking has evolved specific to Loyalty Program design and implementation. Read below to get a sense of what was critical in 2018, and then take a […]