The Super Bowl marketing playbook looks a little different from last year. From a major change in halftime sponsorship to ditching 30-second spots for influencer campaigns, brands adjusted to a shift in consumer mindset and the ever-evolving marketing landscape.
![Blog: Super Bowl Strategies](https://resources.ansira.com/wp-content/uploads/2023/02/MicrosoftTeams-image-208-1200x800.jpg)