Ansira
The Super Bowl marketing playbook looks a little different from last year. From a major change in halftime sponsorship to ditching 30-second spots for influencer campaigns, brands adjusted to a shift in consumer mindset and the ever-evolving marketing landscape.
Mixed messages on the economy are clearly impacting brand loyalty. How are spending habits changing and how should brands react to maintain customer loyalty?
CDPs and MDMs are both powerful data management technologies, but how do they compare and contrast to meet the needs of a brand’s data strategy goals?
This blog was created in tandem with a recent webinar with our partners at Bloomreach, a leading CDP + omnichannel marketing automation and experience platform that was purpose-built for the marketer. To dig in on this topic further, be sure to check out the webinar recording on demand. Make sure you are thinking about data […]
Customer Experience /ˈkəstəmər/ /ˌikˈspirēəns/ noun [ singular] how people find, engage with, and advocate for the brands they love – www.ansira.com When considering the importance of CX today, it’s hard not to reflect on the last two years and the major societal changes that have impacted both consumer behavior and the way business gets done. […]
Welcome to Part 2 of our behavioral science series! If you haven’t read Part 1 yet, check it out here for some helpful background information and context. As promised, we are exploring three more behavioral science concepts within the context of marketing and customer experience (CX). We’ll cover inertia, choice architecture, and choice overload, including […]
The path to meeting customer expectations and driving additive value through customer experience (CX) is a challenge even for the world’s most beloved brands. We often see brands struggling to understand their capabilities in relation to driving experiences, and where to prioritize. Evolution and change to customer experience are best undertaken incrementally. Realistic expectations of […]
Behavioral science concepts help to explain why people take certain actions in specific situations. Books like Nudge (R. Thaler & C. Sunstein) have made behavioral science more popular across business leaders, government agencies, and the general public. Many of the concepts have been used to try to help people make better life choices (e.g., pay […]
As retailers prepare for the upcoming 2021 holiday season (< 100 days ‘til Christmas!), there are big questions as to what Holiday 2021 will look like. Will it look like the traditional retail season we saw in 2019? Will it look like the COVID-influenced season of 2020? Somewhere in-between? There is no shortage of prognosticators […]
Recently, the discussion of customer experience and experience design has been omnipresent, with marketers hyper-focused on creating the best experience for customers, thus competing not only within their industry but across industries. Never before has an auto brand experience compared to a QSR (quick-service restaurant) experience, for example, but that has changed, and it has […]