Welcome to Part 2 of our behavioral science series! If you haven’t read Part 1 yet, check it out here for some helpful background information and context. As promised, we are exploring three more behavioral science concepts within the context of marketing and customer experience (CX). We’ll cover inertia, choice architecture, and choice overload, including […]
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Since their announcement in October 2020, Google has touted the increased attribution reporting as one of the major benefits of Google Analytics 4. Specifically, they called out the introduction of cross-channel data driven attribution. This is great to read, but what does it really mean in our day-to-day work? That’s where the Google Whisperer comes in. […]
Nothing Bundt Cakes expanded its paid media strategy to include Waze, aiming to boost brand awareness and drive in-store visits year-round. By partnering with Ansira, they launched a campaign to highlight nearby bakeries and drive impulse purchases, enhancing their overall marketing mix. CHALLENGE Started by two friends who shared a love of baking delicious, handcrafted […]
Behavioral science concepts help to explain why people take certain actions in specific situations. Books like Nudge (R. Thaler & C. Sunstein) have made behavioral science more popular across business leaders, government agencies, and the general public. Many of the concepts have been used to try to help people make better life choices (e.g., pay […]
In the digital age, brands are constantly looking to improve their media mix. But among all those push notifications and social posts, channels like print could be considered a bit old school. After all, isn’t print the Mad Men generation’s advertising? Contrary to these outdated notions, the glossy appeal of print is undeniable, even among […]
In 2020, showing what you sell online was no longer a “nice to have” but a necessity amid brick-and-mortar shutdowns. Customers have since become accustomed to nearly every product or service being attainable online, whether it’s the purchasing of the product or purely its availability. All of which has ushered in 2021’s underlying question that […]
So, you are thinking about implementing a Customer Data Platform. You have heard about them, done some research on them, and maybe you have even seen a few demos. Now what? The more you look into it, the more questions you have. The more questions you have, the more research you do. But between the […]
Apple recently made waves at their Worldwide Developers Conference (WWDC 2021) with the announcement of new privacy advancements for iOS 15, iPadOS 15, macOS Monterey, and watchOS 8. As the world tuned in to the unveiling of enhanced protections in app permissions, Siri, and iCloud+, there was one feature that had email marketers on the […]
After recognizing that its newspaper subscribers weren’t utilizing its online channels, Cox Media Group turned to Ansira to boost online engagement by revamping their email campaigns. Through a detailed analysis, Ansira tailored emails based on subscribers’ news preferences to improve open rates and relevance, ultimately driving traffic to their online platforms. CHALLENGE Cox Media Group […]
While electric vehicles (EVs) represented less than 2% of new car sales in the U.S. in 2020, few will argue that EVs are a passing fad. IHS Markit predicts that EVs will grow to 10% of new car sales by 2025. Many automakers have already rolled out electric vehicles, and many others are planning to […]