Welcome to Part 2 of our behavioral science series! If you haven’t read Part 1 yet, check it out here for some helpful background information and context. As promised, we are exploring three more behavioral science concepts within the context of marketing and customer experience (CX). We’ll cover inertia, choice architecture, and choice overload, including […]
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Facebook iOS Conversion Underreporting In the year since Apple implemented Privacy updates that impact the ability to track certain website behavior, the media and ad technology teams here at Ansira have learned a lot. The team, like many in the industry, have directly felt the impact of available measurement KPIs, options for targeting and optimization, […]
Heading into the second quarter of 2022, after a few months of somewhat normalcy, we’re seeing the return of mandatory shutdowns in China and the impact of Russia’s invasion of Ukraine. Both of which cause more complications for an already stressed global supply chain, especially when it comes to car manufacturing. Here are our hottest […]
Since their announcement in October 2020, Google has touted the increased attribution reporting as one of the major benefits of Google Analytics 4. Specifically, they called out the introduction of cross-channel data driven attribution. This is great to read, but what does it really mean in our day-to-day work? That’s where the Google Whisperer comes in. […]
Are you confident that your digital storefront is making the best first impression for your shoppers? With almost 69% of Americans purchasing an item online, your dealership website is not your shoppers’ first digital shopping experience. Is your inventory merchandised in a way that appeals to your consumers? Your search results and vehicle details pages […]
First-Party Data. Third-Party Data. We’ve all heard these phrases, but what exactly are the differences and more importantly, what do we do and how can we use both types? First, let’s start with the definitions: Third-Party Data: Data that is captured and/or bought via another website/source/company (hence the term “third party”). Examples of 3rd Party websites for dealers include: TrueCar, Edmunds, Autotrader, CarGurus, just to name a few. […]
Behavioral science concepts help to explain why people take certain actions in specific situations. Books like Nudge (R. Thaler & C. Sunstein) have made behavioral science more popular across business leaders, government agencies, and the general public. Many of the concepts have been used to try to help people make better life choices (e.g., pay […]
As retailers prepare for the upcoming 2021 holiday season (< 100 days ‘til Christmas!), there are big questions as to what Holiday 2021 will look like. Will it look like the traditional retail season we saw in 2019? Will it look like the COVID-influenced season of 2020? Somewhere in-between? There is no shortage of prognosticators […]
So, you are thinking about implementing a Customer Data Platform. You have heard about them, done some research on them, and maybe you have even seen a few demos. Now what? The more you look into it, the more questions you have. The more questions you have, the more research you do. But between the […]
While electric vehicles (EVs) represented less than 2% of new car sales in the U.S. in 2020, few will argue that EVs are a passing fad. IHS Markit predicts that EVs will grow to 10% of new car sales by 2025. Many automakers have already rolled out electric vehicles, and many others are planning to […]