Performance Marketing

Cambridge Analytica Scandal: Should Brands Hit Pause on Facebook Ads?

After news broke that a third-party Facebook app — Aleksandr Kogan’s popular personality quizzes — released the data of 50 million Facebook users to UK-based data analytics firm Cambridge Analytica, the social media giant has been in the hot seat. Despite Facebook’s announcement to improve its platform, stockholders, users, and political pundits have expressed concerns over the fine […]