AnsiraMike is a Marketing Manager for Ansira and brings more than 20 years of combined experience in marketing, events, and project management from the public and private sectors. He is adept at crafting messaging and content that drives awareness and understanding while fostering growth. He enjoys collaborating with cross-functional teams and stakeholders to help showcase the value, benefits, and market differentiation for our products and services.
Our client, Ciena, needed a robust, customizable, and flexible market development funds (MDF) and incentives platform that could accommodate the evolution of its global program. They were seeking a platform capable of managing various partner nuances for its MDF program and housing multiple solutions in a centralized location to create a seamless partner experience. The […]
Partner ecosystems are increasingly critical to win, serve, and retain B2B customers. To accelerate partner ecosystem performance, B2B organizations are evaluating and adopting a range of enabling partner ecosystem technologies. The Forrester Tech TideTM: B2B Partner Ecosystems, Q3 2024 report presents an analysis of the maturity and business value of nine partner ecosystem technology categories […]
Regardless of the product or service a brand provides or the industry vertical(s) it serves, competing for and retaining brand loyalty from customers in a world with seemingly endless alternatives and a sometimes less than stellar economy has never been more challenging. While overcoming that obstacle may feel daunting at first, creating lasting brand loyalty […]
A client in our technology portfolio was manually managing partner benefits on an internal platform and needed a dynamic digital tool to track partner changes and status. Ansira’s development team designed and created an online workflow that improved partner satisfaction, helped streamline the process, and allowed client admins to manage and support a much larger […]
Market development funds (MDF) are commonly used by enterprise brands to help indirect sales partners or channel partners with sales and marketing programs that drive revenue for both the national brand, and the local partner. These type of partner ecosystems exist across a wide range of industries like automotive, technology, QSR, CPG, insurance, and healthcare. […]
Central States Water Resources (CSWR) partnered with Ansira to revamp their corporate and local websites for a more modern, user-friendly design that enhanced community engagement. In just six months, CSWR saw significant improvements in organic visits, unique visitors, and user engagement metrics. Challenge Central States Water Resources (CSWR) is driven by a sincere commitment to […]
Artificial Intelligence (AI) is one of the first emerging technologies that will impact us all every day – personally and professionally as marketers. So, in this brave new frontier, how can brands maintain empathy in the way they connect with their consumers? Why download this guide? Download our comprehensive guide to learn more about the […]
The product listings page of a website attracts the most traffic and where customers spend the most time, presenting an opportunity for strategically placed advertising to drive traffic to other internal pages. Ansira identified this need through market research and customer feedback, leading to the creation of its Inline Ad feature that allows clients to […]
Well friends, the time is here. We’ve been on this journey of Google Analytics 4 since its announcement in October 2020, and now the countdown starts. We all have one year to get Google Analytics 4 set up, working on your website, and all the data flowing. Over the past few months, we’ve walked through […]
This month’s guide is a walkthrough of how to connect Google Search Console with Google Analytics, what you get, and where to find the data in GA4. This integration gives you access to two new reports: The Google Organic Search Queries report shows search queries and their related metrics (impressions, clicks, CTR, and average rank) […]