Digital channels got us through the height of the pandemic, often over-performing in a world where online experiences replaced face-to-face communication. And digital channels will see us through the end of these challenging times, as businesses and consumers get back to normal — albeit a new kind of normal. Interested in learning more? We’ve partnered […]
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Today’s marketing is a world away from the ads of yesterday. It’s more personal, more socially conscious and more about conversation than conversion. Tasha Reasor knows all about this sea change. As VP of Demand Generation & Customer Marketing at Iterable, she manages the company’s holistic marketing capabilities, driving brand awareness and loyalty. She’s the […]
EiQ is around the corner, and our sponsors are just as excited as we are. Today we’re talking about the big event with Bailey Busch, Senior Client Success Manager at Cordial, a cross-channel messaging and data platform for customer-obsessed brands. Early in his career, Busch fell in love with email because it’s like, “shipping a […]
Experience is everything, and as marketers, we want to create memorable experiences for our clients and their customers across all touch points. So, when life shifted overnight to an unrecognizable state due to the pandemic, we also had to make the shift — as consumers and as business professionals. Although these changes were unexpected and, […]
There are few things people care more about keeping private than the details of their personal finances. So when banking entered the digital world, there were major concerns around privacy, data and how customers could know their information was secure. Today, there are more digital tools and opportunities for people and their money than ever. […]
Synovus was looking for a partner to help them tell the story of their revamped credit cards in a highly targeted way. Enter Ansira who designed a targeted email series and custom landing pages that incorporated strategic messaging and personalized content, resulting in a significant increase in action rate and open rate. CHALLENGE Synovus is […]
This blog was written as a guest contribution by Ansira, originally published on Iterable – the growth marketing platform for cross-channel customer engagement. Download Iterable’s Personalization Playbook on Workflow Building for more on this topic. We saw quite a few firsts during the 2019 holiday season: The first-ever trillion-dollar holiday season, with total retail spending up […]
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How Do CPG Brands Use Data?
It’s a race, a race to collect data, but very few companies invest in the resources that would get them to the finish line. Why? These companies realize what prize lies at the end of the race – potentially winning over customers – but do they really know how to leverage this data? We see […]
You’ve got challenges. But you knew that already, didn’t you? You’re aware of your customer complaints, churn rates, market share, and what’s negatively impacting your NPS score. You know exactly when a competitor introduces some new “surprise and delight” element in their CX and how it immediately turns into the new basic customer expectation. Your […]
As digital strategists, we are often creating our own versions of Choose Your Own Adventure novels for clients. We look at the whole picture, know the goal destination, and then pick the different paths for customers to follow, optimizing their stories along the way. In the end, the right tactics lead to the conversion that […]