Ansira
The holiday shopping season is a critical time for most retailers. Although history tells us there’s only a slight lift in retail sales during the fourth quarter, most consumers are focused on gift-giving, and retailers want to capitalize on that interest. In 2018, the retail industry saw its poorest performing December since 2009, and as […]
Editor’s note: In mid-June, we brought together some of our technology clients — Cisco, Sage, Citrix, and Red Hat — to discuss challenges and opportunities associated with market development fund (MDF) programs. We had lively debates and discussions, heard outside perspectives from Forrester and CDW, and shared program best practices. This is the fourth and […]
Editor’s note: In mid-June, we brought together some of our technology clients — Cisco, Sage, Citrix, and Red Hat — to discuss challenges and opportunities associated with market development fund (MDF) programs. We had lively debates and discussions, heard outside perspectives from Forrester and CDW, and shared program best practices. This is the third article […]
Editor’s note: In mid-June, we brought together some of our technology clients — Cisco, Sage, Citrix, and Red Hat — to discuss challenges and opportunities associated with market development fund (MDF) programs. We had lively debates and discussions, heard outside perspectives from Forrester and CDW, and shared program best practices. This is the second article […]
Editor’s note: In mid-June, we we brought together some of our technology clients — Cisco, Sage, Citrix, and Red Hat — to discuss challenges and opportunities associated with market development fund (MDF) programs. We had lively debates and discussions, heard outside perspectives from Forrester and CDW, and shared program best practices. This is the first […]
In the Expectation Age, brands face a herculean undertaking: managing and maximizing direct and indirect marketing channels to delight customers at every touchpoint. Customers demand a seamless buying experience, blurring the lines between B2B and B2C marketing efforts. Most brands struggle to deliver contextually relevant customer experiences. Data is siloed, messages get lost in the […]
Whether purchasing a cup of coffee or a fully loaded car, people expect outstanding experiences every time. We’ve grown enthusiastically reliant on technology to make our brand interactions richer and more satisfying. We can opt in or opt out. We can decide how and when we want to receive offers. We can even shape the […]
Today, nothing is more important to a customer than the experience; it can make or break brand affinity and loyalty. Because disruptors such as Amazon, Dollar Shave Club, and Warby Parker have heightened buyers’ expectations for every interaction, brands are no longer threatened solely by companies within their industries. Experience competition is real. Now consider that customers make no […]
In the Expectation Age, consumers demand frictionless experiences, whether they’re asking Alexa to deliver a pizza, using an app to summon a ride, or building their dream car online. Brands that meet these heightened expectations will win market share. Those that don’t will see their customers disappear. The complexities of the Expectation Age surge for […]
With innovation driving the pace of as-a-service (aaS) models, gone are the days when selling in the tech vertical is about effectively positioning and pricing easy-to-understand word processing solutions or printer hardware. As more companies like Cisco, Red Hat, and Microsoft emphasize the migration to recurring software subscription models, the role of channel partners must […]