Ansira
You’ve got challenges. But you knew that already, didn’t you? You’re aware of your customer complaints, churn rates, market share, and what’s negatively impacting your NPS score. You know exactly when a competitor introduces some new “surprise and delight” element in their CX and how it immediately turns into the new basic customer expectation. Your […]
As digital strategists, we are often creating our own versions of Choose Your Own Adventure novels for clients. We look at the whole picture, know the goal destination, and then pick the different paths for customers to follow, optimizing their stories along the way. In the end, the right tactics lead to the conversion that […]
Are you considering ways to personalize and optimize your website? Adobe Target Product Recommendations can be a powerful tool that allows you to serve relevant products, or other content, to your visitors based on their actions, attributes, and defined business rules. To get the most out of this personalization engine, it is important to spend […]
For many a marketer, a significant portion of their budget and plan for 2020 was altered with the cancelation of in-person events in Q2 and beyond. Some have successfully pivoted to virtual platforms or smaller online roundtables, while for others, an entire quarter (if not year) of pipeline has all but disappeared. Unfortunately, there isn’t […]
Almost two decades ago, software development was forever changed. A group of software developers and engineers conceived an idea to help return a focus on the customer. The frustrations with the rigid construct of planning and documenting software development, sometimes years into the future, had come to a boiling point. Thus, the Agile Manifesto was […]
As marketers, we talk a lot about making meaningful connections with customers. Two words that get thrown around in those conversations are “personal” and “personalized,” and they’re both important concepts to understand for the development of exceptional customer experiences – read on to learn more about the differences and proper context for use. How to […]
What is Customer Journey Orchestration? Customer Journey Orchestration is the process of understanding where your customer is in their journey, recognizing their needs, and then acting on those needs using their preferred channel of communication in real-time. Generating deeper personalization for customer interactions, Customer Journey Orchestration is quickly being adopted as a new normal in […]
Moving a lead to an opportunity, for many small-to-medium B2C and B2B companies, is still heavily reliant on sales or business development reps reaching out to prospects to try and set a meeting – most often virtual versus in-person today, which is further complicating an already challenging sales cycle. One of the biggest initial challenges […]
Editors Note: In late 2018, a predictive trend piece titled “9 Trends for 2019 that QSR Brand Can’t Ignore” was published. It struck us that it is as relevant today, as when it was originally shared. No one could have guessed the widespread societal changes that would occur over the course of the next year […]
Editor’s note: A previous post, 6 Metrics for Measuring Loyalty Program Success is a great companion read to this piece as it showcases the evolution in thinking specific to Loyalty program design and implementation. Read below to get a sense of what is critical today, and then take a look back to see how far […]