Ansira
Email is one of the most competitive landscapes in marketing communications. It’s also one of the most critical channels for marketers to drive valuable customer engagement. When producing email campaigns for today’s inbox, there’s a lot of opportunity to streamline efficiencies from content creation to testing to scaling, and one of the most effective ways […]
Live text isn’t only clean to the eye, it also comes with a whole host of benefits, from dark mode rendering to avoiding lawsuits. Read on for our POV on the pros and cons.
Facebook iOS Conversion Underreporting In the year since Apple implemented Privacy updates that impact the ability to track certain website behavior, the media and ad technology teams here at Ansira have learned a lot. The team, like many in the industry, have directly felt the impact of available measurement KPIs, options for targeting and optimization, […]
Facebook recently shared that they’re feeling the previously-anticipated impacts of iOS updates – with likely 15% underreporting of iOS web conversions. Due to the changes made by Apple in order to prioritize consumer privacy, Facebook – and many other companies – are obligated to provide choice in how consumers are tracked, and therefore how their […]
In the digital age, brands are constantly looking to improve their media mix. But among all those push notifications and social posts, channels like print could be considered a bit old school. After all, isn’t print the Mad Men generation’s advertising? Contrary to these outdated notions, the glossy appeal of print is undeniable, even among […]
Apple recently made waves at their Worldwide Developers Conference (WWDC 2021) with the announcement of new privacy advancements for iOS 15, iPadOS 15, macOS Monterey, and watchOS 8. As the world tuned in to the unveiling of enhanced protections in app permissions, Siri, and iCloud+, there was one feature that had email marketers on the […]
Last year, Ansira was approached by Charter’s email team with a very intriguing challenge: to increase speed-to-market, enhance efficiencies, and improve email engagement and conversion—all at the same time. Bright-eyed, the team gathered in a room with a whiteboard, dry-erase marker, and countless ideas waiting to be brought to life. In the end, it was […]
Imagine you’re back in the year 2000 and I told you that in 20 years, you’d be using email marketing to not only fuel your business engine, but you’d be leveraging it to learn more about your audience as well. Mind blown, right? Now, here we are in 2021, and despite all of the digital […]
It may be a new year, but the challenges and uncertainties of 2020 are still with us. Listen in as Laura Sullivan, head of Ansira’s Creative Center of Excellence, talks inbox trends with Jess Ginburg, a director of our Strategy Center of Excellence. Catch their can’t-miss conversation in the video above, but first, let’s dive […]
We all know that 2020 was a year like no other. So this year, we created a card for our clients and partners that fit the times. We’ve all reinvented how we work and do business this year, and it wasn’t always easy. So we decided the best gift we could give our partners would […]