Ansira
Editor’s note: A more recent post, 4 Ways to Measure the Value of Your Loyalty Program, is a great companion to read with this piece as it showcases how thinking has evolved specific to Loyalty Program design and implementation. Read below to get a sense of what was critical in 2018, and then take a […]
“Customer experience” describes the marketing journey a person takes when interacting with a brand. Although every journey is different, there’s one common element: the human factor. By looking at marketing through the lens of the human experience, rather than the customer experience only, the brand can enrich and lengthen its relationship with the customer, leading to greater profitability. […]
It’s difficult to know where to go when you don’t know where you’ve been. Although marketers understand the importance of having a content strategy, often they don’t know where to start. This is precisely why a comprehensive content audit is so valuable. What Exactly Is a Content Audit? A content audit is the brand’s looking […]
The marketer’s role is evolving. In addition to creating and executing effective campaigns, a critical part of the job is demonstrating the link between sales and a specific channel, message, customer action, or technology. Today, marketing attribution — giving credit for the sale to a specific touchpoint — has become a new mandate for success. […]
A conductor would never instruct every musician in the orchestra to play the same songs with the same notes at the exact same time. With little harmony or texture, the music would become a snooze fest, and patrons would leave the venue uninspired. So why do marketers run same-note campaigns across channels? Successful campaigns draw […]
Companies don’t want to spend money on people who aren’t interested in their brand. Instead, they want to find people who are engaged — and talk to them in relevant ways. Some marketers make decisions based on assumptions or experience, and they may get lucky with the results. However, a marketing strategy driven by statistical […]
For decades, brands have relied on market research to shape strategy and test theories about what customers want. Sometimes marketers go with their gut. Sometimes they scale up a successful strategy. But today, data intelligence has paved the way for brands to analyze consumer behavior with a specificity that unveils what customers are doing at […]
Email is the most prevalent channel for marketing communication, giving brands the power to inform, surprise and delight, and promote. But if it isn’t executed properly, email also has the power to chip away at hard-earned brand equity, leaving marketers to wonder what they could’ve done differently. From punchy preheaders to fast-loading images, here are […]
Data gets a bad rap from creatives. Maybe it’s the fact that data is seen as linear and therefore a creativity killer. That its scale can be difficult to wrangle or whittle down into something actionable. Or that its eponymous reach is poised to take over the world (not really, of course). As lovers of […]
It’s not an easy path to becoming the big cheese of the pizza industry. There’s the competition. Trendy new products. Changing consumer appetites. In order to stand out and refine a competitive edge, the differentiator has to be — quite literally — outside the box. Ansira has partnered with Domino’s for 15 years, first as […]