Ansira
Regardless of the product or service a brand provides or the industry vertical(s) it serves, competing for and retaining brand loyalty from customers in a world with seemingly endless alternatives and a sometimes less than stellar economy has never been more challenging. While overcoming that obstacle may feel daunting at first, creating lasting brand loyalty […]
A Guide to Avoid the Same Fate with Your Loyalty Program It wasn’t that long ago that a well-known politician stated that “you have to pass the bill to know what’s in it.” I was reminded of this odd statement just this past week when, in response to severe customer backlash, Delta CEO Ed Bastian […]
Loyalty can mean many things to many people; personally, and professionally. In its simplest form, it is the notion of a tool used by brands to drive customer engagement by leveraging a reward or incentive to make a purchase decision. And in its deepest form, it is a means to evoke a personal and emotional […]
In the evolving landscape of artificial intelligence (AI), the integration of empathy emerges as a compelling frontier. As machines become increasingly intertwined with human experiences, understanding the role of empathy in AI holds profound implications. This blog delves into the fascinating intersections of technology and empathy, unraveling how AI’s capacity to comprehend and respond to […]
Mixed messages on the economy are clearly impacting brand loyalty. How are spending habits changing and how should brands react to maintain customer loyalty?