Ansira
Content marketing gets a lot of buzz these days, but it’s hardly a new idea. (More than a century ago, John Deere, Jell-O, and Michelin were all killing it with content.) You’ve probably decided that content marketing has to play an integral role in your marketing strategy. And maybe you’ve tried a few things, but […]
Email marketing remains one of the most effective ways to engage with customers. However, emailing too often, and sending irrelevant content, are top causes of brand fatigue — and they can place perfectly pertinent emails smack inside the spam folder. How do you stay in front of customers without being overbearing or annoying? Here are […]
How does search engine optimization (SEO) impact your marketing messages? Through keyword research, brands can identify the words and phrases people use in their online searches to inform the brand’s website and campaigns for maximum marketing return on investment (ROI). Ongoing content development is also imperative to SEO. By creating relevant content that’s updated and […]
It’s difficult to know where to go when you don’t know where you’ve been. Although marketers understand the importance of having a content strategy, often they don’t know where to start. This is precisely why a comprehensive content audit is so valuable. What Exactly Is a Content Audit? A content audit is the brand’s looking […]
Serial shows, music streaming, and entertainment services are gobbling up market share from traditional media at a breakneck pace. With so much content being consumed though digital devices, advertisers and marketers need to pivot to meet consumers where they spend the most time: online. The Digital Marketing Evolution With streaming services like Netflix, Amazon, and […]
Facebook and Google made up a combined 58.5% of all U.S. digital ad dollars spent in 2017, according to eMarketer. Despite brand safety issues, data leakage concerns, and other recent complications, this digital duopoly is projected to continue to see applicable revenue increases for the next several years. However, AT&T might just be the dark […]
The marketer’s role is evolving. In addition to creating and executing effective campaigns, a critical part of the job is demonstrating the link between sales and a specific channel, message, customer action, or technology. Today, marketing attribution — giving credit for the sale to a specific touchpoint — has become a new mandate for success. […]
A conductor would never instruct every musician in the orchestra to play the same songs with the same notes at the exact same time. With little harmony or texture, the music would become a snooze fest, and patrons would leave the venue uninspired. So why do marketers run same-note campaigns across channels? Successful campaigns draw […]
Many brands treat social media as a disparate marketing channel, never leveraging its full potential to drive business results. With countless advertising opportunities and in-the-moment messaging capabilities, social media might be the most powerful communication channel to ever exist. They key is to use social media wisely. From informing decisions based on inaccurate customer assumptions to […]
Companies don’t want to spend money on people who aren’t interested in their brand. Instead, they want to find people who are engaged — and talk to them in relevant ways. Some marketers make decisions based on assumptions or experience, and they may get lucky with the results. However, a marketing strategy driven by statistical […]