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Channel Partner Marketing CX + Loyalty Local Marketing Activation Performance Marketing Strategy

How to Succeed in the Expectation Age

Whether purchasing a cup of coffee or a fully loaded car, people expect outstanding experiences every time. We’ve grown enthusiastically reliant on technology to make our brand interactions richer and more satisfying. We can opt in or opt out. We can decide how and when we want to receive offers. We can even shape the […]

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Channel Partner Marketing Local Marketing Activation Performance Marketing Strategy

The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

Today, nothing is more important to a customer than the experience; it can make or break brand affinity and loyalty. Because disruptors such as Amazon, Dollar Shave Club, and Warby Parker have heightened buyers’ expectations for every interaction, brands are no longer threatened solely by companies within their industries. Experience competition is real. Now consider that customers make no […]

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Channel Partner Marketing Local Marketing Activation

Why Channel Marketing Requires a Brand-to-Local Approach

In the Expectation Age, consumers demand frictionless experiences, whether they’re asking Alexa to deliver a pizza, using an app to summon a ride, or building their dream car online. Brands that meet these heightened expectations will win market share. Those that don’t will see their customers disappear. The complexities of the Expectation Age surge for […]

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Channel Partner Marketing Local Marketing Activation Performance Marketing Strategy

The Modern Approach to Captivating Customers

Attracting, engaging, and retaining customers is never easy. Brands must manage customer relationships with relevant, timely data. They have to keep customers hooked and invested with the right content delivered at the right time and through the right channel. And, to be consistently effective, companies in the brand-to-local ecosystem must ensure every partner in the distribution stream […]

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Channel Partner Marketing Local Marketing Activation

How to Solve 6 Common Channel Partner Marketing Challenges

National brands with distributed sales or indirect revenue streams often need assistance with local marketing efforts. Channel partners such as franchisees, distributors, or resellers may be the best at what they do, but most aren’t trained marketers. They need guidance and resources to successfully promote products and services to customers — and to market the […]

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Channel Partner Marketing Local Marketing Activation Uncategorized

What Channel Partners Should Ask Their National Brand

Did you know that by some industry accounts, up to half of available co-op and market development funds (MDF) sit around collecting dust every year? For national brands looking to empower channel partners, this statistic is depressing. But for channel partners looking to increase revenue, this could be exciting. Available funds mean that national companies recognize the […]

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Channel Partner Marketing Local Marketing Activation

3 Different Approaches to Co-op Advertising

Brands and their channel partners put enormous effort into the creation of their co-op advertising guidelines to ensure everyone plays by the same rules. At the heart of every decision is one overarching goal: return on investment (ROI) for each distributor and retailer. Getting the most out of a co-op advertising account depends on a […]

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Channel Partner Marketing Local Marketing Activation

4 Proven Brand-to-Local Marketing Tips

Because most customer experiences are local, brands have to align with their channel partners to ensure promotions, advertising, and marketing resonate at the local level. Providing channel partners with the right marketing tools puts them in the best position to deliver outstanding customer experiences — and ultimately drive more sales for the brand. Here are four ways […]

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Channel Partner Marketing Local Marketing Activation

How Brands Empower Channel Partners to Market Locally

Brands that rely on channel partners for local marketing efforts often face the following issues: Disparate processes and programs for advertising and co-op fund management A lack of visibility into partner advertising and promotional spend Inadequate advertising and business rules compliance Inefficient reporting and planning, which adversely affect budgeting Ineffective marketing program oversight with little […]