CHALLENGE
No Yolks needed to boost brand recognition and encourage purchases, especially among millennial women who potentially thought of No Yolks as the noodles their mothers and grandmothers used to make casseroles and stroganoffs. Could a strategic Facebook ad campaign help drive the awareness the brand was looking for? The brand wanted to show the versatility of its cholesterol-free, egg white noodles — from fast, one-pot dinners to Asian-inspired stir-fries — thereby meeting customer expectations for creative dishes.
12-POINT
Lift in ad recall
11-POINT
Lift in brand awareness
2.7-POINT
Lift in action intent
SOLUTION
To verify the results, No Yolks commissioned a Facebook brand lift study that polled people who saw the ads and compared them to a test group of people who had not. The study showed that No Yolks’ brand awareness campaign resulted in a lift in all categories measured: ad recall (12-point), awareness (11-point), and action intent (2.7-point). All three data points exceeded the benchmarks for the CPG vertical — even the difficult-to-attain action intent. The group with the highest increase in awareness? Females and 25 to 34-year-olds, the very demographic No Yolks hoped to reach, proving its noodles can satisfy the craving for kitchen creativity.