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Market Development Funds and Rewards Program Implementation
Our client, Ciena, needed a robust, customizable, and flexible market development funds (MDF) and incentives platform that could accommodate the evolution of its global program. They were seeking a platform capable of managing various partner nuances for its MDF program and housing multiple solutions in a centralized location to create a seamless partner experience. The […]
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Driving Local Community Presence With Strategic Sponsorships
The Wendy’s franchisee group in Phoenix, Arizona was looking to enhance their local community presence through a major sports sponsorship but had a limited budget. They turned to Ansira, who helped them secure a major league baseball sponsorship with the Arizona Diamondbacks. The Challenge Given limited local marketing funds, establishing a meaningful pro-sports sponsorship has […]
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Boosting Brand Awareness Through an Effective Media Strategy
For Native Shoes, paid media has been a key driver of direct-to-consumer (DTC) sales in their overall business strategy. However, brand studies showed that their brand awareness was low, especially in the US. That’s why the Native Shoes Brand team enlisted the help of Ansira to use more top-of-funnel media strategies to generate awareness and recall […]
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Modernizing Market Development Funds
Market development funds (MDF) are commonly used by enterprise brands to help indirect sales partners or channel partners with sales and marketing programs that drive revenue for both the national brand, and the local partner. These type of partner ecosystems exist across a wide range of industries like automotive, technology, QSR, CPG, insurance, and healthcare. […]
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Partner Marketing: Rewards Program Use Case
A client in our technology portfolio was manually managing partner benefits on an internal platform and needed a dynamic digital tool to track partner changes and status. Ansira’s development team designed and created an online workflow that improved partner satisfaction, helped streamline the process, and allowed client admins to manage and support a much larger […]
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Enhance Your Dealership Website Homepage: A Case Study on Consumer Engagement
Why Is This Important? All companies strive to attract high-quality traffic to their website that not only engages but also converts into product sales. By assessing various elements such as page layout and widget engagement, this case study highlights a set of best practices for automotive dealer website homepage design elements. The Challenge Develop a […]
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Generate Service Technician Job Search Candidates
After recognizing the challenges that OEM dealerships were facing regarding the nationwide shortage of qualified service technicians, Ansira stepped in to help find a solution. Ansira launched a three-month pilot media campaign that successfully reached and converted a wide audience of qualified candidates. Challenge OEM dealerships nationwide are experiencing a shortage of qualified service technicians. […]
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Enhancing User Experience and Community Impact: CSWR’s Digital Revamp
Central States Water Resources (CSWR) partnered with Ansira to revamp their corporate and local websites for a more modern, user-friendly design that enhanced community engagement. In just six months, CSWR saw significant improvements in organic visits, unique visitors, and user engagement metrics. Challenge Central States Water Resources (CSWR) is driven by a sincere commitment to […]
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Elevated Customer Engagement with the Power of Inline Ads
The product listings page of a website attracts the most traffic and where customers spend the most time, presenting an opportunity for strategically placed advertising to drive traffic to other internal pages. Ansira identified this need through market research and customer feedback, leading to the creation of its Inline Ad feature that allows clients to […]
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Simplified Search Results Drive Details Page Engagement
The Search Results page of a website plays a critical role in guiding shoppers to products based on their preferences. After listening to customer feedback, Ansira launched a redesign of its website platform aimed at simplifying the page’s layout and enhance its usability, ultimately resulting in increased website engagement. CHALLENGE The Search Results page of […]
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Nothing Bundt Cakes Entices Drivers for an Impulse Treat
Nothing Bundt Cakes expanded its paid media strategy to include Waze, aiming to boost brand awareness and drive in-store visits year-round. By partnering with Ansira, they launched a campaign to highlight nearby bakeries and drive impulse purchases, enhancing their overall marketing mix. CHALLENGE Started by two friends who shared a love of baking delicious, handcrafted […]
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Progressive Profiling Helps Cox Media Group Stand Out in the Inbox
After recognizing that its newspaper subscribers weren’t utilizing its online channels, Cox Media Group turned to Ansira to boost online engagement by revamping their email campaigns. Through a detailed analysis, Ansira tailored emails based on subscribers’ news preferences to improve open rates and relevance, ultimately driving traffic to their online platforms. CHALLENGE Cox Media Group […]
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Delivering a Well-Done ESP Migration for Char-Broil
Char-Broil partnered with Ansira to enhance their email program and inbox user experience. Through a strategic approach, Char-Broil was able to successfully transition to a new email service provider with no interruption and ensure they had the right infrastructure in place for future scalability. CHALLENGE Char-Broil has been making cookouts better with their products for […]
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Changing Consumer Perception of the Cost of Dealer Maintenance and Service
An industry survey revealed that Subaru’s perceived high service costs were deterring customers, despite their apparent willingness to pay more for superior service experiences. Ansira provided competitive pricing intelligence to that helped Subaru dealers gain confidence in their pricing strategies, leading to improved customer perception. CHALLENGE Consumer perception may not always be reality. Subaru previously […]
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Dynamic Content Drives Rewarding Behavior for Synovus
Synovus was looking for a partner to help them tell the story of their revamped credit cards in a highly targeted way. Enter Ansira who designed a targeted email series and custom landing pages that incorporated strategic messaging and personalized content, resulting in a significant increase in action rate and open rate. CHALLENGE Synovus is […]
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Ansira Global Payments Automates the Payment Management Process at Scale
When it comes to brand-partner relationships, operational inefficiencies can strain the experience, especially when processing international payments across diverse countries and currencies. Ansira worked with key clients across different industry verticals to streamline the payment management process through Ansira Global Payments (AGP), a proprietary technology module serving as a gateway between the Ansira Edge Channel Partner Marketing platform and associated […]
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SiteOne Prepares Customers for a New Online Landscape
After updating their website to include eCommerce functionality, SiteOne was looking to spread the word among their customer base. SiteOne recruited Ansira to launch a personalized and engaging email campaign to announce the website update which helped email become the primary driver for SiteOne’s conversions and online accounts. CHALLENGE As the number one destination for […]
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A Fruitful Email Program Helps Edible Arrangements Grow Engagement and Revenue
For Edible Arrangements, email plays a critical role in driving repeat e-commerce business, but they were facing challenges with an expensive and inefficient email service provider. Ansira helped implement a cost-effective solution and leveraged segmentation and high value offers to help exceed their revenue goals. CHALLENGE As the primary channel for creating repeat e-commerce business, […]
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Serta Simmons Bedding Maximizes Key Selling Periods with Digital Activation
After realizing many of their retail partners were not fully utilizing co-op fund dollars, Serta Simmons Bedding saw a need to better support its retail partners in planning, buying, and executing media campaigns. Serta teamed up with Ansira, who was already providing its Channel Partner Marketing platform, to implement local marketing activation functionality that combined […]
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No Yolks Stirs Up Brand Awareness With Strategic Facebook Ad Campaign
No Yolks Noodle Company, a brand seeking to enhance its appeal among millennial women, partnered with Ansira to launch a strategic Facebook ad campaign to drive brand awareness while also promoting its unique offerings. The campaign resulted in an increase in ad recall, awareness, and action intent, with the highest increase in awareness among their […]
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Aruba Lures Lucrative Beach Seekers With Robust CRM Solution
Faced with outdated processes and systems, the Aruba Tourism Authority (ATA) wanted to modernize its approach to attract first-time and repeat visitors to the island. ATA partnered with Ansira to implement cutting-edge technology upgrades and data-driven marketing solutions, leading to an increase in repeat visits to the island and millions in tourism dollars. CHALLENGE Aruba […]
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Honda Revs Up Local Marketing With New and Improved TCMA Solution
Honda was facing challenges with its outdated ad-builder site, which primarily catered to tier 2 users and housed noncompliant marketing assets. Ansira leveraged its end-to-end proprietary platform Ansira Edge to redesign their ad-site, providing local dealers with enhanced features and streamlined processes. CHALLENGE Automobile manufacturer Honda wanted to improve local marketing capabilities for its tier […]
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The Coca-Cola Company Converts the Most Leads With Revamped B2B Site
The Coca-Cola Company was looking to enhance its B2B online presences to better engage with retail, food service, and vending customers. Enter Ansira who overhauled their content marketing and SEO strategy, leading to significant improvements in site traffic, engagement, and lead generation. CHALLENGE The Coca-Cola Company is one of the world’s most recognized and beloved […]
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Multibrand CRM Solution Makes Purina a Top Dog With Customers
With help from Ansira, Purina activated a best-in-class customer-relationship management solution to increase growth across its dog food and cat food brands.
AnsiraAccelerating Distributed Ecosystems