Ansira
Many national brands with indirect sales channels such as franchisees, dealers, or resellers have allowed their channel marketing programs to run on autopilot. In truth, those programs — whether co-op, market development fund (MDF), or compliance — have the power to do much more. They just need some restyling. You and your partners can maximize […]
In the Expectation Age, brands face a herculean undertaking: managing and maximizing direct and indirect marketing channels to delight customers at every touchpoint. Customers demand a seamless buying experience, blurring the lines between B2B and B2C marketing efforts. Most brands struggle to deliver contextually relevant customer experiences. Data is siloed, messages get lost in the […]
Whether purchasing a cup of coffee or a fully loaded car, people expect outstanding experiences every time. We’ve grown enthusiastically reliant on technology to make our brand interactions richer and more satisfying. We can opt in or opt out. We can decide how and when we want to receive offers. We can even shape the […]
Today, nothing is more important to a customer than the experience; it can make or break brand affinity and loyalty. Because disruptors such as Amazon, Dollar Shave Club, and Warby Parker have heightened buyers’ expectations for every interaction, brands are no longer threatened solely by companies within their industries. Experience competition is real. Now consider that customers make no […]
In the Expectation Age, consumers demand frictionless experiences, whether they’re asking Alexa to deliver a pizza, using an app to summon a ride, or building their dream car online. Brands that meet these heightened expectations will win market share. Those that don’t will see their customers disappear. The complexities of the Expectation Age surge for […]
With innovation driving the pace of as-a-service (aaS) models, gone are the days when selling in the tech vertical is about effectively positioning and pricing easy-to-understand word processing solutions or printer hardware. As more companies like Cisco, Red Hat, and Microsoft emphasize the migration to recurring software subscription models, the role of channel partners must […]
Attracting, engaging, and retaining customers is never easy. Brands must manage customer relationships with relevant, timely data. They have to keep customers hooked and invested with the right content delivered at the right time and through the right channel. And, to be consistently effective, companies in the brand-to-local ecosystem must ensure every partner in the distribution stream […]
National brands with distributed sales or indirect revenue streams often need assistance with local marketing efforts. Channel partners such as franchisees, distributors, or resellers may be the best at what they do, but most aren’t trained marketers. They need guidance and resources to successfully promote products and services to customers — and to market the […]
Did you know that by some industry accounts, up to half of available co-op and market development funds (MDF) sit around collecting dust every year? For national brands looking to empower channel partners, this statistic is depressing. But for channel partners looking to increase revenue, this could be exciting. Available funds mean that national companies recognize the […]
Because most customer experiences are local, brands have to align with their channel partners to ensure promotions, advertising, and marketing resonate at the local level. Providing channel partners with the right marketing tools, like through channel marketing automation or TCMA puts them in the best position to deliver outstanding customer experiences — and ultimately drive more […]