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Channel Partner Marketing Uncategorized

Ways to Enhance Your Brand-Channel Relationship (From Your Partners’ Perspective)

Editor’s note: In mid-June, we brought together some of our technology clients — Cisco, Sage, Citrix, and Red Hat — to discuss challenges and opportunities associated with market development fund (MDF) programs. We had lively debates and discussions, heard outside perspectives from Forrester and CDW, and shared program best practices. This is the second article […]

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Channel Partner Marketing

The Impact of Distributed Sales Models on Brand Growth

Editor’s note: In mid-June, we we brought together some of our technology clients — Cisco, Sage, Citrix, and Red Hat — to discuss challenges and opportunities associated with market development fund (MDF) programs. We had lively debates and discussions, heard outside perspectives from Forrester and CDW, and shared program best practices. This is the first […]

Categories
Channel Partner Marketing Local Marketing Activation Performance Marketing Strategy

Multichannel Orchestration Empowers Marketers to Delight Customers

In the Expectation Age, brands face a herculean undertaking: managing and maximizing direct and indirect marketing channels to delight customers at every touchpoint. Customers demand a seamless buying experience, blurring the lines between B2B and B2C marketing efforts. Most brands struggle to deliver contextually relevant customer experiences. Data is siloed, messages get lost in the […]

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Channel Partner Marketing Local Marketing Activation Performance Marketing Strategy

The Key to Unlocking Profitability in the Brand-to-Local Ecosystem

Today, nothing is more important to a customer than the experience; it can make or break brand affinity and loyalty. Because disruptors such as Amazon, Dollar Shave Club, and Warby Parker have heightened buyers’ expectations for every interaction, brands are no longer threatened solely by companies within their industries. Experience competition is real. Now consider that customers make no […]

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Channel Partner Marketing

The New Role of Tech Channel Partners

With innovation driving the pace of as-a-service (aaS) models, gone are the days when selling in the tech vertical is about effectively positioning and pricing easy-to-understand word processing solutions or printer hardware. As more companies like Cisco, Red Hat, and Microsoft emphasize the migration to recurring software subscription models, the role of channel partners must […]

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Performance Marketing

Want to Boost In-Store Purchases? Get Your Local Listings in Order.

The new year is a good time for brands to review their business goals and evaluate the effectiveness of their existing marketing efforts across downward distribution channels. For a brand to see the benefits of a brand-to-local strategy, channel partners need to leverage every digital opportunity to increase visibility, engagement, and sales in the year […]

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Channel Partner Marketing

How to Power Up Your Sales Force

Your front-line sales team needs more than talent and charisma to persuade customers. They need to be armed with the right tools to streamline processes, deliver on promises, and communicate effectively. In other words, brands need to invest in the right technology and content — and continually optimize those solutions — to help their salespeople […]

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Channel Partner Marketing Local Marketing Activation Performance Marketing Strategy

The Modern Approach to Captivating Customers

Attracting, engaging, and retaining customers is never easy. Brands must manage customer relationships with relevant, timely data. They have to keep customers hooked and invested with the right content delivered at the right time and through the right channel. And, to be consistently effective, companies in the brand-to-local ecosystem must ensure every partner in the distribution stream […]

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Channel Partner Marketing Local Marketing Activation

How to Solve 6 Common Channel Partner Marketing Challenges

National brands with distributed sales or indirect revenue streams often need assistance with local marketing efforts. Channel partners such as franchisees, distributors, or resellers may be the best at what they do, but most aren’t trained marketers. They need guidance and resources to successfully promote products and services to customers — and to market the […]

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CX + Loyalty Performance Marketing Strategy

12 Reasons Why Your Content Marketing Is Doomed to Fail

Content marketing gets a lot of buzz these days, but it’s hardly a new idea. (More than a century ago, John Deere, Jell-O, and Michelin were all killing it with content.) You’ve probably decided that content marketing has to play an integral role in your marketing strategy. And maybe you’ve tried a few things, but […]