Categories
Performance Marketing

5 Ways to Boost Local Marketing Efforts With Google Posts

There are times when it feels like it’s more likely you’ll get hit by a meteor than reach customers with your marketing messages. Organic reach continues to dwindle on social platforms. Cost per clicks (CPCs) and cost-per-thousand impressions (CPMs) continue to rise on Google and Facebook. More companies are competing for the same customers, and […]

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Channel Partner Marketing Local Marketing Activation

4 Proven Brand-to-Local Marketing Tips

Because most customer experiences are local, brands have to align with their channel partners to ensure promotions, advertising, and marketing resonate at the local level. Providing channel partners with the right marketing tools, like through channel marketing automation or TCMA puts them in the best position to deliver outstanding customer experiences — and ultimately drive more […]

Categories
Channel Partner Marketing Local Marketing Activation

How Brands Empower Channel Partners to Market Locally

Brands that rely on channel partners for local marketing efforts often face the following issues: Disparate processes and programs for advertising and co-op fund management A lack of visibility into partner advertising and promotional spend Inadequate advertising and business rules compliance Inefficient reporting and planning, which adversely affect budgeting Ineffective marketing program oversight with little […]

Categories
Channel Partner Marketing

How to Solve 5 Channel Marketing Problems With 1 Tool

Brands with channel partners need to market locally, but they often run into challenges. One of the biggest on the list: partners not having on-demand access to brand-approved assets. Without oversight, channel partners may use obsolete assets or ones they create on their own. This non-compliance can damage brand equity and compromise the customer experience. […]

Categories
CX + Loyalty Performance Marketing Strategy

Beacons: An Emerging Tool for Precise Location Marketing

When a customer enters a car dealership on a busy afternoon and walks by the SUV section, a message pops up on her smartphone, explaining that the brand has the highest safety rating and best cargo capacity for its class. Strolling by the four-door sedans, she receives a message about a vehicle’s fuel economy and […]