Ansira
The following information was sourced from Ansira’s The Channel Effect virtual event. For more session thought leadership, check out TheChannelEffect.com. Without direct consumer interaction, a powerful, large scale go-to-market strategy could miss the mark and yield mediocre results. Messaging that drives customers to points of sales is not always the same messaging needed to help […]
In 2020, showing what you sell online was no longer a “nice to have” but a necessity amid brick-and-mortar shutdowns. Customers have since become accustomed to nearly every product or service being attainable online, whether it’s the purchasing of the product or purely its availability. All of which has ushered in 2021’s underlying question that […]
The global shortage of semiconductors is impacting the auto industry on a massive scale, hindering production while dealer inventory declines and consumer demand grows. LMC Automotive noted that at the end of March 2021, U.S. vehicle inventory was at the lowest level in more than 10 years. Prior to the chip shortage, auto dealers faced […]
While electric vehicles (EVs) represented less than 2% of new car sales in the U.S. in 2020, few will argue that EVs are a passing fad. IHS Markit predicts that EVs will grow to 10% of new car sales by 2025. Many automakers have already rolled out electric vehicles, and many others are planning to […]
Delivering seamless engagements at every touchpoint is imperative, and to accomplish this companies with distributed sales models (brands that work with dealers, franchisees, and independent retailers, for example) must empower partners at the local level. At Ansira, we have the unique perspective of working across many industries, using our proprietary technology to help brands effectively […]
Well before the unprecedented events of 2020, traditional brick-and-mortar shoppers embraced the eCommerce channel in fast fashion. Benefits like same-day shipping, membership discounts, and an almost-unlimited access to inventory all made stay-at-home shopping the new normal. Of course, COVID-19 did nothing but accelerate this shift. In fact, data from IBM suggests that the eCommerce channel […]
Today’s distributed sales landscape calls for a modernized approach to your channel partner programs to improve the local customer experience and increase efficiencies between you and your partners. Your channel partners are your most important brand advocates. More sales for them means more sales for you. And, they need tools and intelligence to sway local customers with experiences that uphold […]
We all know that 2020 was a year like no other. So this year, we created a card for our clients and partners that fit the times. We’ve all reinvented how we work and do business this year, and it wasn’t always easy. So we decided the best gift we could give our partners would […]
Experience is everything, and as marketers, we want to create memorable experiences for our clients and their customers across all touch points. So, when life shifted overnight to an unrecognizable state due to the pandemic, we also had to make the shift — as consumers and as business professionals. Although these changes were unexpected and, […]
In a recent Forrester blog post, “Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing” author Jay McBain, Principle Analyst, Channel Partnerships & Alliances, breaks down 159 companies across 7 categories that help support and facilitate the programs necessary to drive indirect sales – sales of goods and […]