AnsiraClaire Frick is a Strategist based in Wisconsin. Her curiosity and passion for consumers and marketing innovation drives her to formulate multi-touch, seamless campaigns that resonate with and motivate customers to act throughout the customer journey building long-term relationships founded in deep affinity and trust.
After years of attempts to ban the use of TikTok in the United States, President Biden recently signed into law legislation that gives Chinese parent company ByteDance nine months to divest from TikTok or face a nationwide ban of the app. This move comes amid concerns that Chinese authorities could force ByteDance to hand over […]
The Super Bowl marketing playbook looks a little different from last year. From a major change in halftime sponsorship to ditching 30-second spots for influencer campaigns, brands adjusted to a shift in consumer mindset and the ever-evolving marketing landscape.