Ansira
The following information was sourced from Ansira’s The Channel Effect virtual event. For more session thought leadership, check out TheChannelEffect.com. All too often, legacy partner programs are designed to promote a single service or product. Attracting customers with sales, promotions, and direct marketing is important, but a customer’s journey does not stop at the point […]
The following information was sourced from Ansira’s The Channel Effect virtual event. For more session thought leadership, check out TheChannelEffect.com. Without direct consumer interaction, a powerful, large scale go-to-market strategy could miss the mark and yield mediocre results. Messaging that drives customers to points of sales is not always the same messaging needed to help […]
Facebook recently shared that they’re feeling the previously-anticipated impacts of iOS updates – with likely 15% underreporting of iOS web conversions. Due to the changes made by Apple in order to prioritize consumer privacy, Facebook – and many other companies – are obligated to provide choice in how consumers are tracked, and therefore how their […]
In 2020, showing what you sell online was no longer a “nice to have” but a necessity amid brick-and-mortar shutdowns. Customers have since become accustomed to nearly every product or service being attainable online, whether it’s the purchasing of the product or purely its availability. All of which has ushered in 2021’s underlying question that […]
The global shortage of semiconductors is impacting the auto industry on a massive scale, hindering production while dealer inventory declines and consumer demand grows. LMC Automotive noted that at the end of March 2021, U.S. vehicle inventory was at the lowest level in more than 10 years. Prior to the chip shortage, auto dealers faced […]
While electric vehicles (EVs) represented less than 2% of new car sales in the U.S. in 2020, few will argue that EVs are a passing fad. IHS Markit predicts that EVs will grow to 10% of new car sales by 2025. Many automakers have already rolled out electric vehicles, and many others are planning to […]
Delivering seamless engagements at every touchpoint is imperative, and to accomplish this companies with distributed sales models (brands that work with dealers, franchisees, and independent retailers, for example) must empower partners at the local level. At Ansira, we have the unique perspective of working across many industries, using our proprietary technology to help brands effectively […]
Well before the unprecedented events of 2020, traditional brick-and-mortar shoppers embraced the eCommerce channel in fast fashion. Benefits like same-day shipping, membership discounts, and an almost-unlimited access to inventory all made stay-at-home shopping the new normal. Of course, COVID-19 did nothing but accelerate this shift. In fact, data from IBM suggests that the eCommerce channel […]
Channel partners are a brand’s most important advocate. When they are empowered, it means more sales for you, the brand. But do your partners have the tools and intelligence they need to create the best possible customer experiences? Now more than ever, brands have to pay as much attention to their partners as they do their customers if they […]
Editor’s note: Ansira Chief Client Officer Andy Arnold sat down with Facebook U.S. Global Solutions Vice President Michelle Morris recently for a chat at the annual Association of National Advertisers (ANA) Masters of Marketing conference in Orlando, Florida. They discussed the challenges and opportunities faced by brands that rely on partners for local sales. This […]