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Automotive Industry Trends Customer Experience and Loyalty Dealerships Web Development

Questions On the Minds of Auto Dealers: NADA 2024 RECAP

Another National Automobile Dealers Association Show (NADA) has come and gone, and the Ansira team was among many in the automotive community who gathered in Las Vegas walking the tradeshow floor and meeting with dealers and dealer groups. We had the privilege of hosting clients and contacts for private meetings before and during the show, […]

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Customer Experience and Loyalty Data + Insights Social Media Strategy Web Development

Digital Marketing Series: Tips and Tricks for Automotive Dealers [Part 2]

As a continuation of Part 1 of our Digital Marketing Series, John Houmis, Senior Vice President of Client Engagement and Experience, sat down for a Roundtable Q&A to address some hot-button digital marketing challenges that automotive dealers frequently face. In Part 2, Houmis provides more tips and tricks to help automotive dealers strategically improve their […]

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Customer Experience and Loyalty Data + Insights Social Media Strategy Uncategorized Web Development

Digital Marketing Series: Tips and Tricks for Automotive Dealers [Part 1]

Digital Marketing is multifaceted and contains many moving parts. Because of this, automotive dealers often struggle with figuring out where exactly to focus their digital marketing efforts and how to leverage their digital marketing tools strategically. John Houmis, Senior Vice President of Client Engagement and Experience, recently sat down for a Roundtable Q&A to address […]

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Local Marketing Activation Social Media

Changes Coming to Meta’s Facebook That Dealers Need to Know

In the last few months, Meta has announced several changes on their Facebook platform that directly impact the automotive industry. Two of these changes are the deprecation of the Vehicles Tab and the removal of the ability to post to Marketplace from a business page.   As Facebook Marketplace grew, spam and fraudulent listings became […]

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Local Marketing Activation Strategy

EV and The Customer Experience 

Purchasing an electric vehicle is more complicated than a traditional car purchase. Consumers do their research in order to make sure an EV will work for them. EV Box analyzed the obstacles to EV Adoption with consumers and found there were 3 main areas of concern: 47% of consumers are concerned with charging availability, 46% […]

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Local Marketing Activation Strategy

Earn Leads Using Your In-Transit Vehicles 

Heading into the second quarter of 2022, after a few months of somewhat normalcy, we’re seeing the return of mandatory shutdowns in China and the impact of Russia’s invasion of Ukraine. Both of which cause more complications for an already stressed global supply chain, especially when it comes to car manufacturing. Here are our hottest […]