Across 21 of the 25 major U.S. markets, 84% of consumers are multicultural. This equates to an enormous $4.3 trillion in consumer buying power. By 2044, the nation’s three largest multicultural groups — Hispanics, African Americans, and Asians — will become the new majority within the U.S. population. This multicultural shift is more than “skin […]
Search: “customer loyalty”
We found 69 results for your search.
Customer expectations have never been higher. Companies aren’t just competing within their industries; they’re up against Amazon, Uber, and other disruptors that have redefined the consumer experience for every brand. How will your brand meet these demands and set the pace for the future? Ansira’s marketing technology and services — customer-relationship management (CRM) and loyalty […]
Our clients come to us for innovative solutions that only we can provide. No other marketing firm has more experience solving complex business problems for brands and their channel partners — making Ansira the brand2local authority. Whether it’s customer-relationship management (CRM) and loyalty marketing, through-channel marketing automation (TCMA), or national and local media — or […]
Content marketing gets a lot of buzz these days, but it’s hardly a new idea. (More than a century ago, John Deere, Jell-O, and Michelin were all killing it with content.) You’ve probably decided that content marketing has to play an integral role in your marketing strategy. And maybe you’ve tried a few things, but […]
It’s difficult to know where to go when you don’t know where you’ve been. Although marketers understand the importance of having a content strategy, often they don’t know where to start. This is precisely why a comprehensive content audit is so valuable. What Exactly Is a Content Audit? A content audit is the brand’s looking […]
The marketer’s role is evolving. In addition to creating and executing effective campaigns, a critical part of the job is demonstrating the link between sales and a specific channel, message, customer action, or technology. Today, marketing attribution — giving credit for the sale to a specific touchpoint — has become a new mandate for success. […]
A conductor would never instruct every musician in the orchestra to play the same songs with the same notes at the exact same time. With little harmony or texture, the music would become a snooze fest, and patrons would leave the venue uninspired. So why do marketers run same-note campaigns across channels? Successful campaigns draw […]
Companies don’t want to spend money on people who aren’t interested in their brand. Instead, they want to find people who are engaged — and talk to them in relevant ways. Some marketers make decisions based on assumptions or experience, and they may get lucky with the results. However, a marketing strategy driven by statistical […]
When a customer enters a car dealership on a busy afternoon and walks by the SUV section, a message pops up on her smartphone, explaining that the brand has the highest safety rating and best cargo capacity for its class. Strolling by the four-door sedans, she receives a message about a vehicle’s fuel economy and […]