Ansira
While electric vehicles (EVs) represented less than 2% of new car sales in the U.S. in 2020, few will argue that EVs are a passing fad. IHS Markit predicts that EVs will grow to 10% of new car sales by 2025. Many automakers have already rolled out electric vehicles, and many others are planning to […]
Delivering seamless engagements at every touchpoint is imperative, and to accomplish this companies with distributed sales models (brands that work with dealers, franchisees, and independent retailers, for example) must empower partners at the local level. At Ansira, we have the unique perspective of working across many industries, using our proprietary technology to help brands effectively […]
Well before the unprecedented events of 2020, traditional brick-and-mortar shoppers embraced the eCommerce channel in fast fashion. Benefits like same-day shipping, membership discounts, and an almost-unlimited access to inventory all made stay-at-home shopping the new normal. Of course, COVID-19 did nothing but accelerate this shift. In fact, data from IBM suggests that the eCommerce channel […]
Today’s distributed sales landscape calls for a modernized approach to your channel partner programs to improve the local customer experience and increase efficiencies between you and your partners. Your channel partners are your most important brand advocates. More sales for them means more sales for you. And, they need tools and intelligence to sway local customers with experiences that uphold […]
We all know that 2020 was a year like no other. So this year, we created a card for our clients and partners that fit the times. We’ve all reinvented how we work and do business this year, and it wasn’t always easy. So we decided the best gift we could give our partners would […]
Experience is everything, and as marketers, we want to create memorable experiences for our clients and their customers across all touch points. So, when life shifted overnight to an unrecognizable state due to the pandemic, we also had to make the shift — as consumers and as business professionals. Although these changes were unexpected and, […]
In a recent Forrester blog post, “Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing” author Jay McBain, Principle Analyst, Channel Partnerships & Alliances, breaks down 159 companies across 7 categories that help support and facilitate the programs necessary to drive indirect sales – sales of goods and […]
For many a marketer, a significant portion of their budget and plan for 2020 was altered with the cancelation of in-person events in Q2 and beyond. Some have successfully pivoted to virtual platforms or smaller online roundtables, while for others, an entire quarter (if not year) of pipeline has all but disappeared. Unfortunately, there isn’t […]
Almost two decades ago, software development was forever changed. A group of software developers and engineers conceived an idea to help return a focus on the customer. The frustrations with the rigid construct of planning and documenting software development, sometimes years into the future, had come to a boiling point. Thus, the Agile Manifesto was […]
Channel partners are a brand’s most important advocate. When they are empowered, it means more sales for you, the brand. But do your partners have the tools and intelligence they need to create the best possible customer experiences? Now more than ever, brands have to pay as much attention to their partners as they do their customers if they […]