This useful playbook is based on a presentation from EiQ 2023 in which Ansira’s VP of Strategy Renee Beard discusses the value of empathy in today’s email marketing campaigns. She touches on what empathy truly looks like when it comes to email marketing, how to connect with consumers on a deeper level, the ground rules for getting started, and seven practical ways to integrate empathy into your email marketing strategy and avoid pitfalls.
Why download this playbook?
Overhauling your email communication strategy might feel like a tough mountain to climb. Download our playbook today for seven steps you can take as you reevaluate how to engage with your customers via email and beyond.
To view the full presentation recording from EiQ 2023, click here.