This useful playbook is based on a presentation from EiQ 2023 in which Ansira’s VP of Strategy Renee Beard discusses the value of empathy in today’s email marketing campaigns. She touches on what empathy truly looks like when it comes to email marketing, how to connect with consumers on a deeper level, the ground rules for getting started, and seven practical ways to integrate empathy into your email strategy and avoid pitfalls.
Be sure to download this insightful guide to integrating empathy into marketing to help your brand create more thoughtful communications and experiences for consumers.
To view the full presentation recording from EiQ 2023, click here.