Ansira
In the Expectation Age, consumers demand frictionless experiences, whether they’re asking Alexa to deliver a pizza, using an app to summon a ride, or building their dream car online. Brands that meet these heightened expectations will win market share. Those that don’t will see their customers disappear. The complexities of the Expectation Age surge for […]
Did you know that by some industry accounts, up to half of available co-op and market development funds (MDF) sit around collecting dust every year? For national brands looking to empower channel partners, this statistic is depressing. But for channel partners looking to increase revenue, this could be exciting. Available funds mean that national companies recognize the […]
Brands and their channel partners put enormous effort into the creation of their co-op advertising guidelines to ensure everyone plays by the same rules. At the heart of every decision is one overarching goal: return on investment (ROI) for each distributor and retailer. Getting the most out of a co-op advertising account depends on a […]
Because most customer experiences are local, brands have to align with their channel partners to ensure promotions, advertising, and marketing resonate at the local level. Providing channel partners with the right marketing tools puts them in the best position to deliver outstanding customer experiences — and ultimately drive more sales for the brand. Here are four ways […]
Brands that rely on channel partners for local marketing efforts often face the following issues: Disparate processes and programs for advertising and co-op fund management A lack of visibility into partner advertising and promotional spend Inadequate advertising and business rules compliance Inefficient reporting and planning, which adversely affect budgeting Ineffective marketing program oversight with little […]
Brands with channel partners need to market locally, but they often run into challenges. One of the biggest on the list: partners not having on-demand access to brand-approved assets. Without oversight, channel partners may use obsolete assets or ones they create on their own. This non-compliance can damage brand equity and compromise the customer experience. […]