AnsiraJohn is Ansira’s Senior Vice President of Client Partnership and has more than 25 years of experience in the loyalty and customer engagement industry. John has worked with the world’s leading brands to develop, implement, and support best-in-class loyalty, CRM, and customer engagement programs and understands the importance of data informed strategies that can transform a brand from good to exceptional.
In the spirit of Valentine’s Day, it’s a good time to take stock of the value of attraction, affection and yes, brand love. Just like in our personal relationships, brands that are looking to build lasting and meaningful customer relationships need to invest time and energy into getting to know their customers’ needs, wants, and […]
A Guide to Avoid the Same Fate with Your Loyalty Program It wasn’t that long ago that a well-known politician stated that “you have to pass the bill to know what’s in it.” I was reminded of this odd statement just this past week when, in response to severe customer backlash, Delta CEO Ed Bastian […]