Retail brands carve out market share by delivering outstanding customer experiences. At the heart of each customer journey is technological innovation that delivers information to educate, delight, and persuade. Because today’s customers want insight and experiences, they expect to actively engage with the brand before buying. With a technology-driven engagement marketing strategy, retail brands can […]
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When a customer enters a car dealership on a busy afternoon and walks by the SUV section, a message pops up on her smartphone, explaining that the brand has the highest safety rating and best cargo capacity for its class. Strolling by the four-door sedans, she receives a message about a vehicle’s fuel economy and […]