Ansira
As digital strategists, we are often creating our own versions of Choose Your Own Adventure novels for clients. We look at the whole picture, know the goal destination, and then pick the different paths for customers to follow, optimizing their stories along the way. In the end, the right tactics lead to the conversion that […]
As marketers, we talk a lot about making meaningful connections with customers. Two words that get thrown around in those conversations are “personal” and “personalized,” and they’re both important concepts to understand for the development of exceptional customer experiences – read on to learn more about the differences and proper context for use. How to […]