Ansira
Recently, the discussion of customer experience and experience design has been omnipresent, with marketers hyper-focused on creating the best experience for customers, thus competing not only within their industry but across industries. Never before has an auto brand experience compared to a QSR (quick-service restaurant) experience, for example, but that has changed, and it has […]
Editor’s Note: With cases on the rise again in the US, the Ansira Strategy team continues their work to stay on top of the trends and rapidly changing consumer sentiment to help clients navigate through recovery and beyond. As COVID-19 has swept across the globe, the travel and tourism industry has been one of the […]
In the Expectation Age, brands face a herculean undertaking: managing and maximizing direct and indirect marketing channels to delight customers at every touchpoint. Customers demand a seamless buying experience, blurring the lines between B2B and B2C marketing efforts. Most brands struggle to deliver contextually relevant customer experiences. Data is siloed, messages get lost in the […]