AnsiraEmily Martínez is an experienced marketing strategy and analytics leader who leverages data, consumer insights, informed targeting, and innovative solutions to attract and retain customers.
Welcome to Part 2 of our behavioral science series! If you haven’t read Part 1 yet, check it out here for some helpful background information and context. As promised, we are exploring three more behavioral science concepts within the context of marketing and customer experience (CX). We’ll cover inertia, choice architecture, and choice overload, including […]
Behavioral science concepts help to explain why people take certain actions in specific situations. Books like Nudge (R. Thaler & C. Sunstein) have made behavioral science more popular across business leaders, government agencies, and the general public. Many of the concepts have been used to try to help people make better life choices (e.g., pay […]
You’ve got challenges. But you knew that already, didn’t you? You’re aware of your customer complaints, churn rates, market share, and what’s negatively impacting your NPS score. You know exactly when a competitor introduces some new “surprise and delight” element in their CX and how it immediately turns into the new basic customer expectation. Your […]
Moving a lead to an opportunity, for many small-to-medium B2C and B2B companies, is still heavily reliant on sales or business development reps reaching out to prospects to try and set a meeting – most often virtual versus in-person today, which is further complicating an already challenging sales cycle. One of the biggest initial challenges […]