AnsiraAs Director, Product Manager at Ansira, Colleen Harris has over 13 years of digital marketing experience in the automotive, healthcare, and entertainment industries. She brings a passion for data analytics and content creation with published whitepapers on Google Analytics & Google Data Studio best practices.
The Google Whisperer is back with a new walk-through guide for Google Analytics 4. For those who attended the GA4 webinar, you know the key takeaway was to start working in GA4 now, report by report. We talked about how the consistent theme of GA4 is change. Reports look different, metrics are in different places, and the […]
Google Analytics 4. We all know it’s here, and it’s really different from what we are used to. So much change in a tool we use all the time can make us feel like imposters and make it hard to complete the analytics tasks we’ve spent years mastering. On this journey to attribution, our Google Whisperer […]
When we last left this data & attribution story, Google had just released the newest version of their analytics tool, Google Analytics 4 (GA4). According to Google, “…the new Google Analytics will give you the essential insights you need to be ready for what’s next.” Having spent a lot of time this last week in the new […]