AnsiraWith more than 15 years of experience, Andres helps brands lead the digital transformation to create stronger customer relationships, more valuable experiences, and more scalable and profitable businesses.
These days, marketing to a single general population fails to speak to the ever-growing segment of multicultural consumers. Marketers worry that building a standalone multicultural or Hispanic program is too niche or will be underfunded. But they — and the brand — can’t afford to overlook these groups. Ethnic populations are increasing in numbers and consumer influence. […]
Across 21 of the 25 major U.S. markets, 84% of consumers are multicultural. This equates to an enormous $4.3 trillion in consumer buying power. By 2044, the nation’s three largest multicultural groups — Hispanics, African Americans, and Asians — will become the new majority within the U.S. population. This multicultural shift is more than “skin […]