Ansira
Because most customer experiences are local, brands have to align with their channel partners to ensure promotions, advertising, and marketing resonate at the local level. Providing channel partners with the right marketing tools, like through channel marketing automation or TCMA puts them in the best position to deliver outstanding customer experiences — and ultimately drive more […]
Brands that rely on channel partners for local marketing efforts often face the following issues: Disparate processes and programs for advertising and co-op fund management A lack of visibility into partner advertising and promotional spend Inadequate advertising and business rules compliance Inefficient reporting and planning, which adversely affect budgeting Ineffective marketing program oversight with little […]
Brands with channel partners need to market locally, but they often run into challenges. One of the biggest on the list: partners not having on-demand access to brand-approved assets. Without oversight, channel partners may use obsolete assets or ones they create on their own. This non-compliance can damage brand equity and compromise the customer experience. […]