AnsiraElizabeth Nelligan is a seasoned veteran with decades worth of experience in sales and marketing, and took those skills to media strategy as a means of understanding consumer behavior and their influences. As Ansira's VP of Media Strategy she brings a well-rounded perspective of sales, paid search and digital marketing to connect with our clients and brings out-of-the box thinking to provide solutions that exceed expectations.
The conventional approach to media has evolved over the last decade. In the past, you would have traditional agencies that focused primarily on linear media. Those agencies are very labor intensive with little to no technology. And as a result, media attribution was extremely difficult to measure. On the flipside, you would have digital agencies […]