Join Ansira’s SVP of Marketing Technology Richard Flores as he discusses Forrester’s recent research “Advance GenAI Marketing From Pilot Projects To Proficiency” with guest speaker Jay Pattisall, VP, Principal Analyst at Forrester. They’ll set a baseline for the significance of the opportunity that lies with AI implementation and then tackle adoption dynamics marketers are encountering.
While there is a clear upside to implementing AI, some initial barriers include:
- Thinking of AI for effectiveness rather than just the financial benefits
- Avoiding silos of expertise
- Regulatory issues
- Rogue tool use
- Real talk about how AI impacts the workforce
To view the webinar, please complete the form below. For assistance with using GenAI to help transform your marketing efforts, contact us today.