Author: Julie Gardner

Julie Gardner is Creative Director/Copy for Ansira, bringing to the role more than 30 years’ experience in advertising, branding and marketing. To this day, she still has trouble believing she gets paid to do this.

Categories
CX + Loyalty Data + Insights

Creativity: The Last Unfair Advantage

Want more eyes on your brand? More clicks on “buy now”? The answer won’t be found in a spreadsheet. To quote the famous UK creative director, copywriter and author, Dave Trott, “Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.”  All other things being equal, it’s […]