Facebook iOS Conversion Underreporting In the year since Apple implemented Privacy updates that impact the ability to track certain website behavior, the media and ad technology teams here at Ansira have learned a lot. The team, like many in the industry, have directly felt the impact of available measurement KPIs, options for targeting and optimization, […]
Author: Cary Zelle
Cary leads the strategy, activation and optimization of omnichannel paid media campaigns across multiple retail and ecommerce clients on our Performance Media team.