For Native Shoes, paid media has been a key driver of direct-to-consumer (DTC) sales in their overall business strategy. However, brand studies showed that their brand awareness was low, especially in the US. That’s why the Native Shoes Brand team enlisted the help of Ansira to use more top-of-funnel media strategies to generate awareness and recall of the brand.
The Challenge
A limited budget was available to drive high brand awareness impact in a short period of time leading into their peak sales season (April-June).
The Solution
Ansira developed a comprehensive video awareness media plan across Disney+, Premium CTV, TikTok, Online Video (OLV), and YouTube that ran for eight weeks, in parallel to performance media tactics, to generate demand and fill the purchase funnel, ultimately driving awareness and sales.
Results
Ansira’s innovative media plan for Native Shoes yielded impressive results, significantly enhancing the brand’s visibility and engagement among its target consumers. The campaign achieved a total of 14.4 million impressions and a total reach of 12.1 million. Additionally, the campaign saw an impressive CPM of $15.33. Overall, the campaign was able to successfully generate brand awareness and drive product consideration for Native Shoes.
Ready to elevate your brand’s presence and drive impactful results? Reach out to us today and discover how Ansira can provide tailored media solutions to fit your needs.
Discover more of our media insights through the additional resources below: