Data + Insights Local Marketing Activation

Google Whisper’s Guide to Getting Started in Google Analytics 4 (GA4) and Local Ad Campaigns

With the announcement that Google Universal Analytics (UA) will no longer process new data as of July 1st 2023, now is the time to ensure that you have your GA4 property set up. Collecting data now means you’ll be able to make month-over-month and year-over-year comparisons when Google sunsets data collection in UA.

There are four main steps that we recommend you take right now to give you the most complete view into your data:

  1. Create a GA4 property
  2. Create Conversion Goals
  3. Create Custom Reports
  4. Connect Search Console

Download the full guide to learn more about how to get started with your GA4 setup and gain valuable insights to help you appear at the top of search engine results pages when using keywords related to your business with Local Ad Campaigns.