Episode 4: Loyalty Real Talk
Loyalty looks different in today’s landscape, playing an increasingly crucial role in a brand’s success. Tune in as Podcast host Joanna McNeil is joined by Ansira expert Amanda Goodwin for “Loyalty Real Talk,” discussing strategies for building a successful loyalty program that delivers results, different considerations for measuring loyalty, and what it takes to get your loyalty program off the ground.
About Rise of the Superfan
Hosted by Ansira’s Head of Performance Marketing Joanna McNeil, the “Rise of the Superfan” podcast is reclaiming the passion for fandom and fan love of brands one episode at a time. Tune in as Joanna visits with big-name experiential brands about how they are nurturing personal connections and engaging with customers, especially during the pandemic, to create a culture of true brand fanatics.