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Channel Data Management Channel Enablement Channel Partner Marketing

Market Development Funds and Rewards Program Implementation

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Our client, Ciena, needed a robust, customizable, and flexible market development funds (MDF) and incentives platform that could accommodate the evolution of its global program. They were seeking a platform capable of managing various partner nuances for its MDF program and housing multiple solutions in a centralized location to create a seamless partner experience.

The Challenge

Ciena needed a single-vendor solution that would specifically support strong reporting capabilities, customizable email notifications, payment processing, incentives, and the ability to manage both request-based and partner-allocated funding styles for their MDF program.

The Solution

The Ansira Edge Technology SuiteTM was the ideal solution to help Ciena transform the overall user experience for their partners. The Channel Funds Management module provided partners with an automated global platform that supports both request-based and partner-based funding, along with new features such as extensive reporting, automated notifications and global payment support that greatly enhanced the partner experience. In addition, Ciena also implemented their rewards program within the module which gave partners a scalable, central location with global support to not only manage their MDF spend, but also provide a multi-language and multi-currency eCommerce catalog powered by a points system and segmented by country.

Results

Within the first six months of launch, Ciena saw a 60% increase in submitted requests and 75% in funding approved. In addition, there was a 6% increase in partner-redeemed points just 24 hours after launch. Overall, Ansira’s solution boosted visibility and tracking of requests and claims, improved workload efficiency, and created a centralized location for multiple partner programs.

If your team is looking to modernize and level-up the user experience for your partners, reach out to our team today. To read more about today’s evolving partner landscape and how to create a holistic partner experience that drives growth, check out these additional resources.