Author: Chase Wade

Chase is the Director of Client Partnership for The Brand Protection Agency, an Ansira Company, where he has spent nearly a decade helping hundreds of brands establish, monitor, and maintain effective eCommerce practices and policies.

Categories
Channel Data Management Channel Partner Marketing Commerce

As Shoppers Shift to eCommerce, a MAP Policy is a Must

Well before the unprecedented events of 2020, traditional brick-and-mortar shoppers embraced the eCommerce channel in fast fashion. Benefits like same-day shipping, membership discounts, and an almost-unlimited access to inventory all made stay-at-home shopping the new normal. Of course, COVID-19 did nothing but accelerate this shift. In fact, data from IBM suggests that the eCommerce channel […]