AnsiraLauren Bermudez is the Vice President of Sales Operations at Ansira, where she leads a team of solutions consultants and sales operations professionals, driving both new and organic growth for the company. She joined Ansira after its acquisition of SproutLoud in July 2024. With over a decade of experience in marketing technology, Lauren previously served as Solutions Director at SproutLoud. She also has extensive experience in Local Partner marketing, Client Relationship Management, and SaaS onboarding support for Fortune 500 and mid-market clients. Before starting her career with SproutLoud in 2012, Lauren held various roles in New York City, including positions in magazine publishing, Yoga/Pilates studio administration, and was the original female vocalist and lead egg shaker in the band "Sampson and the Folkadelics."
Here’s the deal: national and local media fees don’t operate on the same playing field. While national media might get more of the limelight, local media holds its own by being incredibly targeted and impactful. But that focus comes with a higher cost. So, why exactly are local media fees higher? Economies of Scale: Bigger […]