In this session, Ansira’s Head of Client Partnership Operations and Engagement, Kelly Jacxsens welcomes guest speaker, Forrester Vice President and Principal Analyst, Shar Vanboskirk, to discuss research findings around key email marketing conundrums. They address questions like:
- What’s really going on with marketers today regarding budget and strategy?
- Why does email marketing matter now more than ever?
- How can you save relationships with your email customers through empathy and innovation?
Check out this informative, data-driven conversation on how email marketing, if used appropriately, can open the door to a more customer-focused approach to your overall relationship programs.