Ansira
This blog was created in tandem with a recent webinar with our partners at Bloomreach, a leading CDP + omnichannel marketing automation and experience platform that was purpose-built for the marketer. To dig in on this topic further, be sure to check out the webinar recording on demand. Make sure you are thinking about data […]
Customer Experience /ˈkəstəmər/ /ˌikˈspirēəns/ noun [ singular] how people find, engage with, and advocate for the brands they love – www.ansira.com When considering the importance of CX today, it’s hard not to reflect on the last two years and the major societal changes that have impacted both consumer behavior and the way business gets done. […]
Purchasing an electric vehicle is more complicated than a traditional car purchase. Consumers do their research in order to make sure an EV will work for them. EV Box analyzed the obstacles to EV Adoption with consumers and found there were 3 main areas of concern: 47% of consumers are concerned with charging availability, 46% […]
Zero-click search results for everyday shopping items drive traffic to the products people want, and this year at NADA, Google announced a product that helps dealers take advantage of this shopping behavior. Google Vehicle Listing Ads (VLAs) give dealers the ability to market vehicles right on the search results page. These ads are highly visible […]
Welcome to Part 2 of our behavioral science series! If you haven’t read Part 1 yet, check it out here for some helpful background information and context. As promised, we are exploring three more behavioral science concepts within the context of marketing and customer experience (CX). We’ll cover inertia, choice architecture, and choice overload, including […]
Facebook iOS Conversion Underreporting In the year since Apple implemented Privacy updates that impact the ability to track certain website behavior, the media and ad technology teams here at Ansira have learned a lot. The team, like many in the industry, have directly felt the impact of available measurement KPIs, options for targeting and optimization, […]
Heading into the second quarter of 2022, after a few months of somewhat normalcy, we’re seeing the return of mandatory shutdowns in China and the impact of Russia’s invasion of Ukraine. Both of which cause more complications for an already stressed global supply chain, especially when it comes to car manufacturing. Here are our hottest […]
Didn’t have a chance to participate in Adobe Summit 2022? Don’t worry you can access the on-demand content all year long. Or you can read through our quick takes to grasp the essence of the 2022 content (note: some sessions such as training, celebrity interviews, and Live Q&A, are only available for 30 days post-event). […]
Since their announcement in October 2020, Google has touted the increased attribution reporting as one of the major benefits of Google Analytics 4. Specifically, they called out the introduction of cross-channel data driven attribution. This is great to read, but what does it really mean in our day-to-day work? That’s where the Google Whisperer comes in. […]
First-Party Data. Third-Party Data. We’ve all heard these phrases, but what exactly are the differences and more importantly, what do we do and how can we use both types? First, let’s start with the definitions: Third-Party Data: Data that is captured and/or bought via another website/source/company (hence the term “third party”). Examples of 3rd Party websites for dealers include: TrueCar, Edmunds, Autotrader, CarGurus, just to name a few. […]